For more than 4 decades, the name KRÜGER has stood for high-quality and consumer-oriented foodstuffs in Germany, Europe and worldwide.
What began as a promising idea more than 40 years ago has long since been developed into a global corporation with many subsidiary companies, over 4,800 employees and an annual turnover of EUR 1.8 billion in over 100 countries.
Recognising that a modernised website was crucial for a forward-looking company like KRÜGER, they set about rebranding their package, as well as communication. Hence the product display was completed, content with no real added value was removed and the mobile view format became a key feature.
